Our story
Rooted in purpose, made for a healthier home
Simply Rooted began with a deeply personal loss and a desire to do things differently.
After losing my mom to breast cancer, I became more intentional about the products we bring into our homes and the small businesses we choose to support.
What started as a personal mission grew into Simply Rooted... A way to make discovering cleaner, thoughtfully made products easier, while supporting the small farms and family businesses behind them.
“A healthier home isn't built overnight. It's created through small, intentional choices made every day.”
Savannah, Founder of Simply Rooted
The Simply Rooted Difference
Small businesses Big purpose.
We believe the products you bring into your home should be thoughtfully chosen, made with intention, and created by people who genuinely care about what they do.That's why we seek out small farms, family-owned businesses, and independent makers creating cleaner alternatives to everyday essentials. Every product is carefully selected to make intentional living feel a little easier.
Ccleaner products for your home and everyday routines
Sourced from small farms, family businesses, and independent makers
Seasonal discoveries that make intentional living simple certified
OUR JOURNEY
How we grew
2020
The beginning of our why
Losing my mom to breast cancer changed the way I thought about health, everyday products, and the choices we make for our families.
2023
A vision takes root
Our first independent clinical study: 94% The idea for Simply Rooted began taking shape: making cleaner living easier while bringing more attention to small farms and family-owned businesses. improved hydration.
2024
Simply Rooted comes to life
Our first quarterly subscription boxes began arriving on doorsteps, introducing customers to thoughtfully curated products from independent makers.
2026
A growing community
Simply Rooted reached hundreds subscribers, marking an exciting milestone for our small business and the makers we support.
Our values
What we believe
Progress Over Perfection
We believe creating a healthier home isn't about changing everything overnight. It's about making small, meaningful swaps that add up over time.
People Behind the Products
We believe in knowing where our products come from and supporting the hardworking farmers, families, and small business owners who make them.
A Simpler Way to Live Well
We believe cleaner living shouldn't require endless research or complicated routines. Good products should be easy to discover and fit naturally into everyday life.