Our Story

  • The driving force behind my decision to launch a subscription box company focused on simple, non-toxic, and wholesome living is deeply personal. At 23, I faced the devastating news of my mother's Stage 4 breast cancer diagnosis, a battle she tragically lost when I was 24. The subsequent years of my twenties were overshadowed by grief as I mourned her loss. My mother, a vibrant marathon runner, personal trainer, and the cornerstone of our family, seemed the epitome of health. The inexplicable nature of her diagnosis, with cancer spreading to her liver, lungs, and bones, left me confused and searching for answers.
  • As I delved deeper, I became acutely aware of the multitude of toxic chemicals that permeate our daily lives. Were you aware that we encounter nearly 80,000 chemicals on a daily basis? From laundry detergents to hand soaps, fabric dyes to dishwasher pods, and even the pesticides coating our produce and grains, these substances surround us. It's no surprise that individuals in their 20s, 30s, 40s, and 50s are succumbing to cancer at alarming rates. And this began my journey down the rabbit hole!
  • I immersed myself in a plethora of YouTube videos, from cultivating wild yeast for sourdough starters to nurturing organic tomato plants. Gone were the days of convenience; instead, I embraced the art of crafting my own essentials, from pasta to laundry detergent. I traded in my Keurig for a French press, grinding my own coffee beans and concocting homemade creamer.
  • Unexpectedly, amidst the sadness, I found comfort in life's simplest pleasures. Feeding my sourdough starter and baking my first loaf became cherished milestones, infusing my days with a sense of purpose and fulfillment. It was this discovery that inspired the creation of my subscription box – a curated collection of essentials designed to reignite the joy of simplicity in others' lives.
  • In essence, my aspiration is for others to discover the profound joy within each box they receive. It serves as a channel for them to pause, to reconnect with the simple pleasures that elevate the essence of home life. With meticulous care, I personally source every item, ensuring they transcend mere clutter and instead enhance daily existence. My aim is to empower individuals with the knowledge and creativity to transform seemingly mundane ingredients, such as a jar of chai honey, into culinary delights like herb chai honey pull-apart bread, savored on a Sunday afternoon in the warm glow of sunlight streaming through their kitchen window. For it is within these moments, where simplicity intertwines with fulfillment, that life finds its richest depth.